We needed to be present in the awareness of the widest possible group of consumers as a brand offering insurance products. We decided to show Aegon as a response to every need we require from insurance. The campaign was based on a 30-second TV spot with Olga Borys and Wojciech Majchrzak and 15-second shortcuts to specific products. In digital, on the display and LP formats, there were illustrations that visualize the questions raised on TV. The "A how ..." format has become a long-term communication platform for Aegon, which, with each installment, finded the answer to customers' questions about insurance.
Cut The Mustard Sp. z o.o.
Airtech Business Park
Kolejowa 5/7 Street,
01-217 Warszawa, Poland
NIP: 521-37-38-910,
REGON: 364737572