A jak…?

Scope of work:

  • creative
  • digital
  • video
  • illustration
  • animation

The answer to how to communicate Aegon on the insurance market.

We needed to be present in the awareness of the widest possible group of consumers as a brand offering insurance products. We decided to show Aegon as a response to every need we require from insurance. The campaign was based on a 30-second TV spot with Olga Borys and Wojciech Majchrzak and 15-second shortcuts to specific products. In digital, on the display and LP formats, there were illustrations that visualize the questions raised on TV. The "A how ..." format has become a long-term communication platform for Aegon, which, with each installment, finded the answer to customers' questions about insurance.



Landing Page

Campaign elements

A jak...?A jak...?

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