Scope of work:

  • creative
  • strategy
  • video
  • communication platform

Now, "Your mother reminds you that Etopiryna is the best for headache".

We have been asked to refresh the image of the well-known brand of the drug for Etopiryna headache. In order to reach the new generation of recipients, we decided to change the well known Goździkowa associated with this brand into a modern mom who always knows how to help her daughter. To distinguish the campaign from the drug block, we added a pinch of absurdity through the way in which the mother appears in the spot. This way we have refreshed the perception of Etopiryna and this is just the beginning of this communication platform.


Campaign elements


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Cut The Mustard Sp. z o.o.
Airtech Business Park
Kolejowa 5/7 Street,
01-217 Warszawa, Poland

NIP: 521-37-38-910,
REGON: 364737572

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