H&M Station

Scope od work:

• creative
• branding
• digital
• photo
• video
• event
• radio
• social

A musical ride, which took over the social media and hearts of Warsaw.

We created the concept of a music festival for H&M from scratch. The campaign consisted of content activities centered around the travel of artists going by train to the festival. In a social video we introduced artists and informed about the dates of their concerts. We have supported the video campaign with outdoor exhibitions with artists and citylights presenting the lineup. Communications were complemented by radio spots informing about the impending "music departure", which for a long time appeared in social media and in the hearts of Varsovians.