CMS is another campaign created by us for H&M. This time we have prepared a series of online men's video-duels, in which participants competed against each other on "typically masculine activities" while wearing the latest H&M men's collection. Each game consisted of 3 rounds in which participants had to face different tasks in 3 different fashion styles - modern classic, smart casual and casual. In the first installment of the campaign, Piotr "Izaak" Skowyrski performed in a duel with Łukasz "Juras" Jurkowski, in the next Pezet with Radosław Paczuski, and in the last - Izu Ugonoh with Krzysztof Hołowczyc. After each fight, users could vote for their favorite stylizations. The winning outfits from each game went to the lookbook in the form of a photo album with the winning hero. Additionally, as part of the communication, teasers, abbreviations and other materials were created, which provided a fanpage of websites that cooperate with us.
Cut The Mustard Sp. z o.o.
Airtech Business Park
Kolejowa 5/7 Street,
01-217 Warszawa, Poland
NIP: 521-37-38-910,
REGON: 364737572
