H&M Valentines

Scope of work:

  • creative
  • digital
  • social
  • motion

User generated content, which we changed into Valentine's cards.

To increase the brand love and commitment of H&M fans, we asked them to share their real love stories with us. We collected responses in the comments under four specially prepared posts targeted at different types of relationships. Then, in cooperation with the Porysunki drawing artist, we prepared Valentine's cards with the drawings illustrating their stories for the most interesting responses. We also drew live on Valentine's Day in response to more stories that appeared on the H&M profile! In total, we published over 50 Valentine's Day Cards. This campaign has meant that for a long time we have raised the hearts of fans and significantly raised our commitment under the brand's fasts.

Video Example

User generated content

Campaign elements

HM WalentynkiHM Walentynki

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