To increase the confidence in the Metafen painkiller brand, we decided to raise the subject of pain, its sensation and taking medicines. According to research, women have a higher pain threshold because they feel it more often and harder. They also take more medicines. We have raised the subject into a Manifesto. Then we asked the real couples how they feel pain and why they choose Metafen as their painkiller. We have created 30-second spots on TV from the answers we received. Honesty and true emotions contained in them have changed the perception of this drug and gave rise to a new communication platform.