Scope of work:

  • creative
  • strategy
  • video
  • communication platform

Let's talk honestly about the pain.

To increase the confidence in the Metafen painkiller brand, we decided to raise the subject of pain, its sensation and taking medicines. According to research, women have a higher pain threshold because they feel it more often and harder. They also take more medicines. We have raised the subject into a Manifesto. Then we asked the real couples how they feel pain and why they choose Metafen as their painkiller. We have created 30-second spots on TV from the answers we received. Honesty and true emotions contained in them have changed the perception of this drug and gave rise to a new communication platform.


Campaign elements


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Cut The Mustard Sp. z o.o.
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