To show you what to wear with Freestyle and Workout shoes, we decided to create a musical lookbook in the style of cloud rap and VHS tapes. We invited Mateusz Holak and Natalia Nykiel to take part in the session organized by us. Its effect was the campaign's axis: a video lookbook and a series of loops and photos accompanying it, which we published in social brand channels and which also went to store websites. They were also accompanied by consumer activation encouraging them to share their styling ideas. #NOSZETOTAK not only caught the eye, but also caught everyone who had contact with the project.
Cut The Mustard Sp. z o.o.
Airtech Business Park
Kolejowa 5/7 Street,
01-217 Warszawa, Poland
NIP: 521-37-38-910,
REGON: 364737572
