Scope od work:

  • creative
  • branding
  • digital
  • photo
  • video
  • event
  • PR
  • influencers
  • seeding
  • social

The first urban run with obstacles.

In connection with the premiere of Reebok FLOATRIDE shoes, we have created a unique street race with the possibility of overcoming obstacles. Reebok POWERUN by Runmageddon took place over a distance of 10 km in the very center of Warsaw. During the run, the participant could decide whether to overcome the obstacle and thus gain 1 minute, or skip it and run on. Almost 2,000 runners took part in it. We have involved 43 influencers connected with sport, who supported the campaign at every stage in their social media. Information about the event also appeared on internet portals, in printed press and on the radio. The event also popularized open trainings organized as part of Reebok RUN CREW. We were also responsible for outdoor activities.

Main Video




Post Event Video

Campaign elements

Reebok PowerunReebok Powerun

Let's meet and talk

Cut The Mustard Sp. z o.o.
Airtech Business Park
Kolejowa 5/7 Street,
01-217 Warszawa, Poland


NIP: 521-37-38-910,
REGON: 364737572

Obróć telefon / Rotate your phone